JJA optimizes its product margins and calculates its cost prices.

As a European leader in home equipment, JJA orchestrates over 60,000 annual purchase orders across a global network of 700 suppliers.

Such high volumes, combined with intense competitive pressure, demand rigorous control over landed costs. In this environment, supply chain performance has become a strategic lever focused on two imperatives: securing financial profitability and ensuring total operational reliability.

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The Breaking Point: Volatile Markets and Sustained Growth

JJA was already using Winddle to collaborate with suppliers and track transport flows. However, while operational visibility was established, a critical blind spot remained: the actual landed cost was only known once goods reached the warehouse. Until then, margins were managed based on historical averages updated only twice a year.

This model eventually buckled under the weight of continuous growth and a structurally volatile freight market. For Nicolas de Panafieu, Supply Chain Director, the situation had become untenable. Managing sourcing based on six-month-old data meant being reactive; any spike in freight rates or emergency logistics adjustment would throw operations into the red without warning.

This lack of foresight was rooted in obsolete calculation processes. Inventory valuation, for example, required extensive manual work to retroactively allocate transport and customs costs. These time-consuming, incomplete methods represented a significant risk given the complexity and scale of the capital involved. Beyond the technical challenges, this constant financial uncertainty had become the primary bottleneck to the company’s agility and a heavy burden on its teams.

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Turning Cost Prices into Living Data

Rather than piling on more tools, JJA chose to capitalize on its existing Winddle foundation by integrating a dynamic landed cost calculation module. The goal: ensure that every operational decision immediately updates the financial outlook.

This integration is built on three pillars:

• Dynamic Updates: No more manual entry. With every transport change, delay, or logistical shift, Winddle instantly recalculates the landed cost.
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• Unified Finance & Supply Chain: By syncing this data with the ERP, departments finally share a single, real-time view of margins.
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• Automated Controls: The system reconciles transport invoices automatically, eliminating tedious manual matching.

"Previously, we only discovered the true cost of our products after they were received, making any adjustments too little, too late. Today, the cost price is living data: as soon as a shipment moves on the ground, our financial vision updates. This immediate visibility has become the ultimate safeguard for our margins."
Nicolas de Panafieu, Supply Chain Director.

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Results: Strategic Visibility for Supply Chain and Finance

JJA’s transformation goes beyond mere productivity gains; it represents a paradigm shift from reactive logistics to proactive management. By embedding cost calculations directly into operational flows, the company empowers its teams to anticipate market shifts rather than just reacting to them.

This responsiveness is powered by an unprecedented connection between Finance and Supply Chain. By sharing a single, reliable version of the truth regarding margins, these two pillars ensure total alignment between daily operations and global strategy.

This breakdown of silos has yielded concrete performance gains: flows are better synchronized and costs are tightly controlled, contributing to a 20% reduction in overall lead times. Most importantly, JJA now has visibility into projected cost prices 3 to 6 months in advance—a strategic head start that has fundamentally redefined how the chain is managed.

On the financial front, the impact is massive. This leap in precision—estimated at 5% for product margin calculations—represents millions of dollars in total inventory valuation.

This analytical rigor is matched by record-breaking administrative efficiency: thanks to automation, 98% of compliant transport invoices are now validated the day after they are received. This frees teams from low-value tasks, allowing them to focus on high-level analysis and strategy.

"This level of control is now crucial. In a climate where transport costs weigh heavily on the final price, precise valuation has become a primary lever for managing working capital and overall profitability."
Nicolas Souraqui, Operations Director.

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