Supplier collaboration for customer satisfaction

Atlas for Men, the specialist in outdoor clothing, embarked on a bold journey of digital transformation to strengthen its market leadership. Focused on optimizing the supply chain, this initiative aimed to eliminate tedious manual tasks, anticipate delays, improve inventory management, and provide more accurate information to customers. Through collaboration with Winddle, Atlas for Men successfully implemented these changes progressively without compromising relationships with its suppliers.

The Power of Collaboration with Winddle

Atlas for Men, a leader in the direct sale of outdoor clothing for men, has experienced steady growth since its establishment in 1999. Bruno Multrier, Director of the Supply Chain, emphasized the crucial role of the procurement team in ensuring product availability and customer satisfaction.

Automation of Complex Order Tracking

With 151 factories contributing to the group, manual tracking of information from suppliers, carriers, and customs authorities became increasingly cumbersome for Atlas for Men. Christine Plesanu, Head of Procurement and Winddle Project Manager, shared the burden with over a dozen individuals involved daily in these processes. The solution was the complete automation of tracking, with Winddle standing out as the ideal platform capable of adapting to Atlas for Men's specific practices and gaining supplier buy-in.

Mastering Flows for Maximum Customer Satisfaction

Collaboration with Winddle allowed Atlas for Men to increase productivity and anticipate delays through the automation of routine tracking. This automation freed up time to focus on alerts and proactively find solutions in case of potential customer satisfaction risks.

Effective Information Dissemination Across the Organization

Beyond simplifying daily tracking, Winddle facilitated the dissemination of Supply Chain information throughout the organization, optimizing communication with customers. Potential delays reported via Winddle are automatically integrated into the Atlas for Men CRM, ensuring increased transparency and anticipation.

Engagement and Collaboration with Suppliers

Atlas for Men adopted a gradual approach in introducing Winddle among its supplier partners. This strategy was successful in streamlining exchanges with all actors in the supply chain. Marc Delamarre, the CEO of Atlas For Men, highlights that Winddle improved the reliability of supply tracking and enhanced operational performance.

Towards Continuous Transformation

The use of Winddle opened new perspectives for Atlas for Men, from simplifying collaborations with accounting to delving deeper into Winddle's KPIs for continuous improvement. Marc Delamarre concludes that Winddle is a genuine support for transformation, encouraging Atlas for Men to push the boundaries of optimizing its operations.

This success story illustrates how collaboration with Winddle has allowed Atlas for Men to enhance its operational performance, strengthening its position in an extremely competitive market.

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