Ysé Partners with Winddle to Centralize Supplier Management and Scale Upstream Operations

Scaling Through Complexity

The French lingerie label Ysé, part of the Etam Group, is undergoing a major transformation of its upstream supply chain. Facing rapid growth, the brand has partnered with Winddle to move away from fragmented workflows and toward a more structured, scalable operational model.

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Like many brands experiencing a surge in demand, Ysé reached a tipping point where manual production tracking and supplier follow-ups could no longer keep pace with the business.

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Breaking the "Excel & Email" Cycle

Until recently, Ysé’s upstream management was a patchwork of ERP entries, manual spreadsheets, and scattered email chains. This disconnected ecosystem led to constant data re-entry, increased the margin for error, and clouded visibility over the entire production cycle.

While these inefficiencies were manageable in the brand's early days, the jump in volume made them a significant burden on the production teams, hindering their ability to focus on high-value tasks.

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The Mission: Data Integrity and Process Simplicity Ysé’s objective was clear: streamline daily workflows while ensuring that production data remains accurate and accessible. The brand needed a way to bridge the gap between different stakeholders and maintain a "single source of truth" for all information.

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Marion Gounon, COO at Ysé, notes:
“As we grew, our production tracking became too fragmented between our ERP, Excel files, and emails. We needed a centralized solution to simplify our teams' daily tasks and, most importantly, to make our data reliable.”

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Winddle: A Unified Hub for Supplier Flows

Ysé selected Winddle to act as the backbone of its upstream supply chain. The platform provides a collaborative, operations-first environment designed to:

• Centralize communication: Consolidate all supplier exchanges into one digital workspace.
• Automate Compliance: Streamline the collection and tracking of regulatory documents and transaction certificates.
• ERP Integration: Synchronize data automatically with NetSuite, eliminating manual entry and potential errors.
• Synchronize Logistics: Foster seamless coordination between internal teams, suppliers, carriers, and the Etam Group’s warehouse.

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From Manual Tasks to Strategic Oversight

The shift is as much about people as it is about software. By automating data synchronization, Winddle allows production teams to stop "chasing info" and start managing by exception. The goal is to redirect their expertise toward supplier relationships and operational strategy rather than administrative upkeep.

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A Phased, Agile Rollout‍

Ysé opted for a progressive implementation to ensure the tool integrated smoothly with existing business rhythms. Supported by Winddle’s technical and industry experts, this step-by-step approach has facilitated high user adoption and minimal disruption to ongoing seasons.

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The Path to End-to-End Visibility

This partnership is just the beginning. Ysé is already planning to expand the platform's scope to include transport tracking, aiming for total end-to-end visibility across the supply chain.

By maturing its supplier flows today, Ysé is building a resilient, collaborative foundation capable of supporting its long-term global ambitions.

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